Creating a Business Without any Business Knowledge Chapter 4/20-4/26
- Justin Doolan
- May 16
- 3 min read

This week in business 4/20-4/26
Finally getting off the blocks on Wednesday of this week. There have been a couple of reasons for this but mostly just laziness. I finally put up a two-hour day which is still going strong. It should be at least a half hour over. There are just two goose eggs to start the week. Last week was another week of low numbers but also another week of consistent posting. It makes me happy to be sure. To be consistent for two months with all the ups and downs of life with busy times and not so busy times, I was pleased to see this.
I want to keep hitting the posting hard. Also, wanting to get back into the habit of writing as that has slowed down a bit. Posting consistently is the key to all of this. Learning what works, what doesn’t. Try to put more and more effort into this and be more creative.
Within the same area, I have read about the 70/20/10 rule for marketing. 70% build brand awareness and educational pieces. 20% find external sources like news in your industry, with 10% being sales or promotions. Also, a 90/10 rule of 90% post what works, 10% be more experimental with your posts. These are a good set of guidelines to pursue in my marketing journey. Some guidelines that I have not done either. I am still so new to this that I’m not sure what works. Nothing works as of right now. I am still very experimental.
After putting together a strong effort yesterday, I am trying to keep up the momentum for the rest of the week. I made a blog previously about the amount of phone usage I have had in the last weeks which has been extremely high and not very optimal for me trying to make all these projects work. It also affects my actual job, and my school. I am just staring at a screen for more than eight hours a day. One of the screen time portions are podcasts I listen to on YouTube so I am not actually looking at the screen, but it still counts in screen time. When I got home yesterday, I exercised for thirty minutes, and I went on a date. Still had several hours of TV screen time and 0 time in school or the projects I am working on. The next morning, I am tired, but I am back to working on my projects! I had a rough start to the week, but I think I can bring it back!
The last two days have been very strong. I have been working hard in the travel agent portion of my life. Pushing for a group cruise for a wedding party. I have a few cabins booked but unfortunately, I believe they won’t fully book until later if ever. The last two days alone I have probably put a little over five hours towards the business and while I still have maintained consistency with posting I am feeling proud. Each day I should be posting something. Even if it isn’t perfect. It is at least getting me in the game. I feel positive about how things have been working. The growth hasn’t shown up yet but that’s okay. I am trying. And I can see that I am actually trying which has me feeling positive about the possibility that I can push this even more and keep growing.
This week has gone well. I have begun to start my move to my new house. I have finished up a semester of school and I am booking a group cruise for my travel agent role. I am exercising daily, I feel good. The last few weeks have been hard with energy levels and with different things trying to grab my attention but now I feel really solid. Like I am on top of everything. Knocking things out of my to-do list, fixing items in our new house. I feel good.
Last Wednesday and Thursday I put together two solid days of almost three hours which pushed my total for the week almost to six hours. I still posted every day, and I had cleaning house issues, packing issues, and final exams to finish. There was so much stuff competing with my time that I am pretty happy I still posted every day, and I put in some decent time.
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